One of the UK’s oldest and most prestigious independent groups; Corus Hotels and Laura Ashley Hotels has selected HotelREZ as its global sales, distribution and representation partner.
Targeting growth from leisure and business travellers to their locations across the United Kingdom, HotelREZ will provide full representation services to include GDS (Global Distribution Service) travel agency connectivity (chain code HO) and Voice Call Centre services.
The strategic partnership will reinforce Corus and Laura Ashley Hotels' position as one of the preeminent hotel groups in the UK, increasing the brand's appeal to leisure travellers, event planners and business travel bookers who are looking for exciting and unique locations for business or a UK staycation.
The group consists of the following properties and is an exciting addition to the HotelREZ global portfolio
• Corus Hyde Park in London – 389 bedrooms, 4 star
• Burnham Beeches Hotel in Slough, Hertfordshire – 83 bedrooms, 4 star
• The Regency Hotel in Solihull, West Midlands – 111 bedrooms , 4 star
• Laura Ashley The Iliffe in Coventry, Warwickshire – 17 bedrooms, 4 star
• St James Hotel in Grimsby, Lincolnshire – 124 bedrooms, 3 star
• Laura Ashley The Belsfield in Bowness-on-Windermere, Windermere - 62 bedrooms, 4 star
• The Hillcrest Hotel in Widnes, Cheshire - 49 bedrooms, 3 star
The group was created with the belief that warm, friendly hospitality, memorable experiences and inviting settings are essential to a well-travelled life.
HotelREZ was selected based on its track record in developing successful sales and distribution strategies for hotel partners around the world. The HotelREZ formula delivers consistently for hotel partners as a result of its ability to incorporate bespoke revenue generation solutions; together with its rate agreements with worldwide GDS agency and DHISCO partners, backed by the services of a dedicated revenue team who work as an extension of the groups Rates and Distribution department.
“The GDS agency market will be an important channel for us and in HotelREZ we have chosen a proven partner who is delivering us with both the robust technology and also the demand sales and marketing so important in helping us compete in the highly competitive markets” says David Westerby, CEO, Corus and Laura Ashley Hotels continued:
Mark Lewis, CEO, HotelREZ commented:
“We are thrilled at being selected as the distribution and representation partner for Corus and Laura Ashley Hotels. The choice underpins the additional incremental value HotelREZ is able to provide its hotels in what is an ever-competitive environment. We believe the correct choice of partner is critical to a hotels success - now more than ever. HotelREZ are well placed to offer best in class service which is essential in driving both success and awareness of the group during these difficult times"
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